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BUCK-A-BOWL & BUCK-A-BIKE

1Each year the bicycle industry meets in Las Vegas for the international trade show. Kona has hosted the Buck-A-Bowl fundraiser (photo link) since, 1998, raising over $30,000 for the International Mountain Biking Assocation (IMBA). Nearly $10,000 was raised at the 2001 funraiser, with 500 bicycle industry people in attendance. Kona's contribution included $3,125 to pay for the lanes and shoe rentals. Buck-A-Bike was the forerunner, an optional program for Kona dealers where they collected $1 for every Kona sold, and Kona matched those funds. Kona dealers selected the organizations who received the funds, and over $30,000 was disbursed to IMBA, Rails to Trails, NORBA and a wide variety of regional organizations around the USA.

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